Today I want to talk about Apple’s secret weapon. Something the company has invested heavily in over the last decade, and something that will keep Apple’s products ahead of their competition for many years to come. But what is this weapon exactly? Well, it’s custom silicon. Which are Apple-designed chipsets that the company makes exclusively for their own products. And in this video we’re going to explore how this has been such a big advantage for Apple and where it could lead them in the future.